Updated: Jul 2, 2019
SHOPIFY is the way to go for e-commerce businesses, I believe that there is not other platform that comes close to Shopify. Shopify makes it so easy to create your own e-commerce store. Shopify has many themes to choose from based on your niche or style and the BEST part is that there are FREE themes as well. If you want customers, your website needs to be easy and intuitive to use. Luckily, you can design a beautiful store in minutes, IF you choose the right Shopify theme. First things first: Shopify comes with a default theme, and you have the option to customize it, or pick a different theme.
Now, there's absolutely nothing wrong with using the default theme. In fact, there's many good reasons to. Its easy to use, it works incredibly well, and it's a great introduction to various theme features and styling options. In fact, even if you don't like the look of the default theme, we recommend playing around with it for a while before jumping into another theme. You'll learn a lot. When you're ready to pick a custom theme, don't base your theme choice on things like colors or fonts, as you can customize those elements in any theme. Okay, with that in mind There are two main things to remember when choosing a theme. First The customer experience. Have you ever visited a poorly designed online store? Chances are you didn't stay long. Although visitors may not be able to articulate why a website isn't well-designed, you can be sure they feel it. And, in today's market, consumers expect e-commerce websites to be perfectly tailored to their needs and desires.
That's why great designs feel personal. So, when choosing a free Shopify theme, you need to start with your customers in mind. How old are they? What types of jobs do they have? Where do they live? What are their interests? The key is to get specific. Once you know exactly who you're targeting, you need to decide what kind of experience you want your customers to have when they're browsing your store. Should they feel inspired? Relaxed? Motivated? If you sell apparel, maybe you want visitors to step into a world of elegance.
Perhaps you want to feature product videos, or lots customer reviews. Maybe you want to tell your brand story Or, maybe you want to focus visitors' attention on your low prices and discounts. And, how many products do you plan to sell? Some themes are better suited to just one or two products. Whereas others are optimized for entire catalogs. Whatever you decide, avoid doing too much at once. You might be tempted to showcase all of your products, tell brand story, share lifestyle photos, and start a blog. But, when starting out, keep it simple. Remember, the emotions leading up to purchase decisions are often negative. Visitors might be feeling anxious, stressed out, or fearful of parting with their money. Your aim is to create a cohesive, organized, and intuitive layout that minimizes these fears.
Having a clear understanding of these things will help you find the best free Shopify theme for your store and, customize it perfectly for your customers.
First, be clear on what you hope to achieve with your websites design. Then, use filters to narrow things down to your best options. Then, start experimenting!